We started a documentary film project in 2018 that explored IT entrepreneurship in Kyiv, and how the Soviet legacy has affected the nation’s work life. Risk taking in Soviet times was not a thing, and following a dream was non-existent. So it is fascinating to observe how in Ukraine a group of free thinkers, a new generation of dreamers, are rising to the challenge.

We had come up with this logline for the narrative. It took us many many years to arrive at these words. This is the elevator pitch, ie, a short summary of the vision: Rewriting The Code.

Ukraine’s struggle for freedom and recognition from their hard-wired Soviet conditioning. A story of identity. They are not The Ukraine.

This nightmare war that started in late February is all about identity. And in terms of Rewriting The Code this is what the Ukrainian military have done, and continue to do. If they were all in their Soviet state of mind they would have been defeated. That old, miserable Soviet way lacks purpose and honesty and it is weak when it comes to organization and leadership. The Ukrainian army has passion and purpose, has been open to Western intelligence and technology, and they are fighting with all their heart and soul.

We arrived at this vision with respect to entrepreneurs and business people, and it is evident in the Ukrainian military too. The Ukrainian army has rewritten the code for sure – that is why they are kicking ass.. The Russian army has been incompetent, corrupt, cruel, with no motivation or purpose, and it is an army based on brainwashing. The Ukrainians know what they are fighting for, and this is fundamental.

Our film story is very much about “purpose”. A key theme to throwing off the shackles from their hard-wired Soviet conditioning. Our documentary’s narrative explores who, what, where and why is Ukraine. The war highlights this in the biggest possible way.

Ukraine is fighting for their identity and this war is showing the world who they are, where they are, why they are, and what they are. They are not Soviets – they are rewriting the code with the highest possible stakes.

Our story is about who is Ukraine. This insane war is showing us their determination, passion, belief, courage, spirit, identity, humour and more. Ukrainians are using their innovative skills and entrepreneurship to help win this war.

Ukraine was under Russian rule in the Soviet Union but Ukraine is not Russia. It has a culture far richer and older than that of Russia. A culture that is open and warm. Not a culture rooted in arrogance and evil. Russians are not free, and Ukraine is fighting for freedom. Russian culture, despite its being famous, didn’t save them. In fact a lot of their artists were of Ukrainian origin.

This nightmare war is all about rewriting the code. Russia has proved once and again to be the evil empire. Ukraine stands for freedom and goodness. This is indeed a battle of good VS evil. I believe there is more good in the world than bad, and I believe that good will win here. Ukraine will be victorious. They are showing the world how brave they are. This is their code.

The horror in Ukraine is just unbelievable. When will this nightmare end? And when will America/West stop messing around and really step up and help properly?!

“Meanwhile the EU is scared that “gas prices are up,” so keep paying $1B a day to Putin.

We Westerners enjoy great lives of privilege. We cancel each other for saying banned words but can’t ban oil for murder, and cheer on tepidly while women and 130lb software engineers do the fighting for us.

This war has exposed us all.”

These words above are from my friend John in the US. He has a Ukrainian soul and he has solid insight.

You would think that most normal, caring people would stand behind Ukraine, but no. It is around 50% that supports Ukraine. It would appear that around half of the world does not like the West. Yes, not everyone likes the free world.

Russia is a pimple compared to China. They are the next superpower that will influence our kid’s futures.

We sold our standards for comfort and greed.

https://brave.ua/en.html

That story of the cold calling captured my imagination. There is indeed a battle underway online too, and Ukraine is winning, in my view. Yes, Russia is losing, and they did this to themselves. Who on Earth will ever want to visit Russia or have anything to do with Russia ever again.

https://callrussia.org/eng

“In World War I and World War II, no one had a smartphone or access to social networks through which to observe and participate in the war in nonkinetic ways. Indeed, a large chunk of the world’s population was still colonized and did not have the full freedom to express independent views, even if they had the technology. Many of those residing outside the war zones were also extremely poor subsistence farmers who were not so heavily affected by those first two world wars. There weren’t the giant connected globalized and urbanized lower and middle classes of today’s wired world.”

We have heard of many innovative and creative online activities to try help Ukraine. The Jooble story, like the cold calling campaign, is about spreading the truth.

“Twitter to introduce restrictions on Russian government accounts, propaganda. Head of Site Integrity at Twitter Yoel Roth said that Twitter will not “amplify or recommend government accounts belonging to states that limit access to free information and are engaged in armed interstate conflict.” Russia blocked access to Twitter on March 4.”

Let’s not forget the tractors

Europe and America are not helping Ukraine because they love Ukraine. They are helping Ukraine because they are afraid of Russia. Ukraine is fighting their war.

https://spendwithukraine.com/

You can’t fool all of the people all of the time. These stats are seriously revealing. The truth will come out.