How long will it take you to win ?

It’s the most painful question. I think we should not be asking ourselves this question. I think everyday instead of asking “How long will it take to win”, we should be asking ourselves “What else can I do to make Ukraine win”.

It completely changes the optics. Because if you ask the first question in the end you get wary, you get tired.

But if you are committed to success it actually motivates you. It moves you. It drives you on. It moves you forward.

We did succeed in changing very important optics some time last year because if you see what leaders were saying in the beginning of the war they were mostly emphasizing that Russia must not prevail in Ukraine, and we were saying, “No this is the wrong optics.” To get your policies and decisions right you have to say “Ukraine must win”, and now you are hearing more and more of that.

These little things, they really have an impact on what kinds of decisions are being made and what kinds of policies are being pursued.