I find this to be a seriously good idea. I never thought of this before. Imagine if more huge celebrities give up their social media platforms to Ukrainian heroes, to help spread the truth in the world. Highly inspired development.

I suddenly have a lot of admiration for David Beckham. We all think these celebs are so precious about their social media branding. Wow – this kind of reach could inspire positive momentum. What a brilliant idea indeed.

Imagine now if more high profile people join this idea. Talk about driving a conversation and changing minds. And the funny thing is : it will come back to Beckham in spades.

Good on him !

I reckon Ukraine is winning the information war. Never before has information been on so many platforms and been able to spread so quickly, and to so many people.