I heard this today … it captured my imagination. The story of Jack Daniels and how they marketed it with “Scent of a Woman” where Al Pacino asks for a shot of “John Daniels.”

It has been said to have changed the fortunes of the company altogether. It was written into the film script without making it too obvious that they were doing a sales job.

Inspired !

Lt. Col. Frank Slade: Clear them little bottles off. And when I get off the phone here, call up Hyman and tell him I want it wall to wall with John Daniels.

Charlie Simms: Don’t you mean Jack Daniels?

Lt. Col. Frank Slade: He may be Jack to you son, but when you’ve known him as long as I have… that’s a joke, son.

These glorious insults are from an era before the English language changed to 4-letter words.

A member of Parliament to Disraeli: “Sir, you will either die on the gallows or of some unspeakable disease.”

“That depends, Sir,” said Disraeli, “whether I embrace your policies or your mistress.”

“He had delusions of adequacy.” – Walter Kerr

“He has all the virtues I dislike and none of the vices I admire. – Winston Churchill

“I have never killed a man, but I have read many obituaries with great pleasure.” – Clarence Darrow

“He has never been known to use a word that might send a reader to the dictionary.” – William Faulkner (about Ernest Hemingway)

“Thank you for sending me a copy of your book; I’ll waste no time reading it.” – Moses Hadas

“I didn’t attend the funeral, but I sent a nice letter saying I approved of it.” – Mark Twain

“He has no enemies, but is intensely disliked by his friends.” – Oscar Wilde

“I feel so miserable without you; it’s almost like having you here.” – Stephen Bishop

“He is a self-made man and worships his creator.” – John Bright

I’ve just learned about his illness. Let’s hope it’s nothing trivial.” – Irvin S. Cobb

“He is not only dull himself; he is the cause of dullness in others.” – Samuel Johnson

“He is simply a shiver looking for a spine to run up.” – Paul Keating

“In order to avoid being called a flirt, she always yielded easily.” – Charles, Count Talleyrand

“He loves nature in spite of what it did to him.” – Forrest Tucker

“Why do you sit there looking like an envelope without any address on it?” – Mark Twain

“His mother should have thrown him away and kept the stork.” – Mae West

“Some cause happiness wherever they go; others, whenever they go.” – Oscar Wilde

“He uses statistics as a drunken man uses lamp-posts … for support rather than illumination.” – Andrew Lang

“He has Van Gogh’s ear for music.” – Billy Wilder

“I’ve had a perfectly wonderful evening. But this wasn’t it.” – Groucho Marx

Einstein in bed …