Author Archives: ronnieapteker

Are you in sales ? News flash : we are ALL in sales.

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Who of you out there are there are sales-men? Or sales-women. Ok ok, sales-people. And does it really even matter. Now, if I had asked this via e-mail then thousands of people would be e-mailing their opinions back and forth about whether it should be sales-man or sales-person and whether I was a sexist or the sexiest or whatever. I know you get the point.

E-mail is an amazing thing. It allows us to communicate something with someone at light speed. It allows people who have never met to moan at each other and complain like never before. It allows people who live on opposite sides of the world to get into fights and arguments and generally drive each other mad. Yes, it really is a lot more incredible than you think. And yes, I am sounding very cynical today but I am really fed up with reading so many boring, self-indulgent e-mails that are over-flowing with emotions and subtext. Enough is enough.

Oops, I got side-tracked. So, who of you are sales-people? Well, I got news for – every one of us are sales-people. Anyone who ever tried to convince someone of something is in sales. We are all selling – all the time. Making a sale or closing a deal does not have to involve a payment. When someone buys into what you are saying then a sale has been made. Every time you convince someone to do something then you have closed a deal. When you get someone to lend you something you are selling. When you get someone to go out on a date with you then you are selling. When you get someone to give you their time then you are selling. And it should be clear that selling is something that people do to other people.

http://coolfidence.com/are-you-in-sales-news-flash-we-are-all-in-sales-solution-20079

People don’t buy WHAT you do, they buy WHY you do it

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If Donald Trump taught us anything, it’s that being yourself can get you elected president of the United States. Although being himself involved no thought filtering, no diplomacy and being guided by ego. This might not work for you, unless you have tremendously thick skin, a bouffant hairdo elevated by hot air and (supposedly) billions in assets.

What we can take from The Donald’s political marketing masterclass is the importance of being authentic to achieve.

Like him or not, he also touched on living with passion and having purpose in a world of automated bots and online fakery.

Audi represents ‘Vorsprung Durch Technik’ and De Beers believes that ‘A Diamond is Forever.’ (Or perhaps ‘A Diamond payment is Forever’.)

You need clear branding to signal what you stand for. We all know that Apple ‘Think Different’. Sure, it’s grammatically incorrect, but it stands for something tangible.

Unfortunately the slogan for Apple’s new iPhone 7 (‘This is 7’) translates into ‘This is penis’ in Hong Kong. But it can only be good for sales, Apple don’t cock about.

What does your personal brand mean to people? And what’s your unique selling point (USP)?

A USP isn’t a meaningless slogan, it’s a compelling summary of what you or your business embodies. It’s your eloquent elevator pitch, it’s what differentiates you from others. It leaves people with a clear feeling and understanding of your personal brand offering.

Michael Jackson was ‘The King of Pop’. Barnum and Bailey circuses were ‘The Greatest Show on Earth’. Donald Trump is a real-life Bond villain.

Could you be The Queen of Confectionary? How about The Count of Accounting?

This unique offering might take time to learn and figure out – and is often a lifelong process.

Having said this, you’re not a product, so stay human. Be the brand, but not in a forced way.

http://coolfidence.com/people-dont-buy-what-you-do-they-buy-why-you-do-it-solution-20078