This is an advert that Marta made recently for an online competition from a generative AI firm called Runway.

This is very cool and it is all generated. The visuals, the sounds, the voices. My understanding is the advertising world is changing fast with all the AI generative tools that are becoming more and more sophisticated.

The story for Marta’s ad is made by people. In this case Marta and I. But the creation of the video is AI generated. Still, this does not mean that you simply press a button and presto, an advert is produced. It takes a lot of time and effort to create something like this. But budgets are not a limiting factor and with this approach your imagination can run wilder than ever.