Zelensky’s Lessons for Human Rights Advocacy

Having worked as a stage performer and actor for most of his career, the Ukrainian president’s communications skills have proven to be world class. He could teach us all.

What I do with three-hour PowerPoint presentations, Zelensky does it with three-minute videos. His experience as a comedian surely helps him tick all the boxes of advocacy. Eye contact, speech cadences and sonorities, and body language are essential to persuasion. But beyond this, Zelensky successfully deploys the advocacy toolkit …

These tools and tips help build strong advocacy. In themselves, however, they cannot guarantee success. To be fully effective, you need a vision and priorities.

Zelensky has managed to do this. He’s given people a sense of purpose.