According to Maslow’s hierarchy, we need food and shelter to survive. Love and self-actualisation are nice to have, but not essential. A new laptop or a motorbike for going on weekend brunches are not on the essentials list. So why do we need to buy so much unnecessary stuff? Is it a conspiracy dreamed up by world powers, in collusion with the capitalism machine? Whatever the reason, you probably don’t need as much as you do. You’ve already got three pairs of jeans that you never wear, why are you checking out another pair? Because they’re on sale? Because your favourite celeb wore the brand on Instagram? And do you need another novelty appliance that never gets used? When last did you juice something? There’s a chance that retail therapy may lead to actual therapy.