We all make mistakes, er, typos. And sometimes the playful auto-correct feature turns a typo into a word that we did not intend. Yes, this is a common source of embarrassment. Sending a friend or colleague a typo is one thing, but when your company sends out a mail shot and there is a typo in it, it never feels good.
If you do send out an e-mail or a text to someone with a typo then you can always message them again and say “oops, there was a typo”, etc. But, when you are doing a mass mailer, you can’t really do that.
I have been involved in quite a few online ventures and we have had our fair share of typos. It looks amateurish when it happens and you feel stupid, but you survive.
Typos come in different shapes and sizes. Big mistakes are when you send the right mail to the wrong person. And small typos are like this won, er, this one. Ok, that was on people, er, on purpose.
Of course, if it is big typo, like you got the date wrong for the start of the big sale, then you have to send out a new mailer with an apology and a correction.
Typos are not cool, but they are part of this new world. We obviously try our best to make sure that they don’t happen.
The bottom line about a typo in a mass mail shot is this: Nothing. You do nothing. It’s too late. Don’t forget the Streisand effect. So just leave it.
If you do have a typo then life will go on. Thank those that helped you by bringing it to your attention, and put more measures in place to make sure this does not happen again.