Entrepreneurs take risks.

Selling is a fundamental part of an entrepreneur’s journey. We are all selling, all the time. Internally and externally. Inspiring, motivating, sharing. We love what we do, and we do what we love. It doesn’t always love us back though. And this is where character comes into it. Being an entrepreneur requires strength, and grace.

When you sell something you love you are just doing what comes naturally. It is a labour of love. It is not a hustle. Hustling is when you have to sell something for money — not for love.

Selling, selling, selling and more selling. That is what it means to be an entrepreneur. Knocking on doors, breaking the ice, winning friends, and influencing people. These are all part of the package.

That is what entrepreneurs do – they take risks. And in my view, it is not only about money. As my one mentor often reminds me, “Risk everything in life but your reputation”. Yes, the stakes extend far beyond hard cash. When we try something our confidence is gambled. Also, our credibility may be on the line. And if we win then everyone wants a part of it, but if we lose, well, then we are on our own. One has to be strong.

Taking risks – that is the path. Entrepreneurs would always rather ask for forgiveness than for permission. Yes, entrepreneurs take chances.