“What’s in a name?” is what Shakespeare wrote. A lot! Especially if this person is an important customer or a productive co-worker. Using someone’s name creates a rapport and intimacy with that person. Names are important – we need to try and remember them.

http://coolfidence.com/how-to-remember-someones-name-every-time-and-what-to-do-if-you-forget-solution-20021