The Secret Science Behind Big Data And Word Of Mouth

There’s a science behind word of mouth. It’s not random and it’s not luck why people talk about some things rather than others. Just like behavioral economists have studied why people make certain choices, or statisticians have pulled out insights about human behavior from “Big Data,” researchers have been hard at work analyzing the human behavior behind our decisions to talk and share.

http://techcrunch.com/2013/06/15/the-secret-science-behind-big-data-and-word-of-mouth/