http://www.fastcompany.com/1835082/3-marketing-takeaways-dollar-shave-club%E2%80%99s-fing-great-ad
Author Archives: ronnieapteker
How a Dollar Shave Club’s Ad Went Viral
Wedding Cake
A doctor addressing a large audience in Oxford …
“The material we put into our stomachs should have killed most of us sitting here, years ago. Red meat is full of steroids and dye. Soft drinks corrode your stomach lining.
Chinese food is loaded with MSG. High trans-fat diets can be disastrous and none of us realizes the long-term harm caused by germs in our drinking water.
But, there is one thing that is the most dangerous of all and most of us have, or will eat it.
Can anyone here tell me what food it is that causes the most grief and suffering for years after eating it?”
After several seconds of quiet, a 70-year-old man in the front row raised his hand, and softly said, “Wedding Cake”.
Lose Your Illusion
20 Mind-Bending Movies Guaranteed to Make You Feel Stupid
Storytelling for Business – 12 Tips For Better Business Writing
Hitting the nail on the head
There is an old story about a multi-million dollar power plant that had mysteriously ground to a halt. All efforts to restart it had failed and an expert was brought in. After studying the problem for a few minutes he took a hammer and hit one of the valves. With a rumble, the plant came back to life. Incredulous glances were shared, grateful cries and high-fives were exchanged. Later, the expert’s bill arrived for the amount of $10,000.00. The outraged executive in charge thought “All he did was hit a valve with a hammer, this bill is ridiculous.” he asked for an itemized breakdown and the consultant responded with a bill that read: “Hitting valve with hammer $10.00. Knowing which valve to hit: $9,990.00.”
JJ Abrams: the mystery box