I am sitting here in what Marta and I call the Bear Office, in the Nest in Kyiv. It is good to be at home. We are busy working on the film. It is almost coming to a close, and I am happy to say that the film has turned out so beautiful.

Film making is an art. And like all art there is a big difference between making art and selling art. When the film is ready soon we will try and pitch it to a streamer (like Netflix) and if the film is excellent there is a chance they will take it. If it is good they won’t take it – it needs to be way better than good. I think we are in with a very good chance.

This journey started in 2018 and has been an intense labour of love. Of course, everyone is a film maker these days. I mean, everyone who puts up videos on YouTube. My one friend who is a proper film maker says to me a few weeks ago that there is a difference between film making and content creation. He said YouTube is about content creators and film making is something different. I was thinking about this difference. The difference is time. YouTube videos are often put together in a day. This project has taken has 5 years and it will go into year 6 soon.

It is like a blogger compared to an author who writes books. Yes, they both write but one writes content, typically quickly, and the other could spend a long time writing a book. Or a professional photographer compared to someone who is an influencer on Instagram. It takes time to write, develop and make a film. It takes time to write a solid book. It takes a chef time to create something amazing but it takes a few minutes to make a fast food burger.

This blog piece, for example, is content, and not some great literary work.

Time is about analogue. And being quick is about digital. That is my view.

I prefer old school. I prefer analogue. I prefer life. Life is not about online. To live, is to go offline.