I heard this today … it captured my imagination. The story of Jack Daniels and how they marketed it with “Scent of a Woman” where Al Pacino asks for a shot of “John Daniels.”

It has been said to have changed the fortunes of the company altogether. It was written into the film script without making it too obvious that they were doing a sales job.

Inspired !

Lt. Col. Frank Slade: Clear them little bottles off. And when I get off the phone here, call up Hyman and tell him I want it wall to wall with John Daniels.

Charlie Simms: Don’t you mean Jack Daniels?

Lt. Col. Frank Slade: He may be Jack to you son, but when you’ve known him as long as I have… that’s a joke, son.