“Why is it, then, that marketing is so undervalued? You don’t have to look far. There’s plenty of products that won without great marketers (initially); Facebook, Instagram, Linkedin. These are an anomaly, not the rule. Just like Facebook, they’re one in a  billion. They hit the right market, at the right time, with just the right product, typically with a viral component built in to pick up the marketing slack. For the rest of us, we have to grow our startup the old fashioned way.”

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