I met an aspiring artist this past year and I read a synopsis for a feature film recently that he is working on. I liked the concept a lot but I felt the story needed to be explored quite a bit further; more importantly, I thought the characters had not been developed enough. But that doesn’t really matter at this point. What is important is the person who gave me this story. He had a good way about him, and that is why I was keen to read what he had put down on paper.

I asked him about how he intended to make the film. He told me that the budget was super tight and that they would be utilising all kinds of new technology to keep the costs down.

All of this sounds good, but it is not technology that gets a film made. People make movies, not technology.

We only ever invest in people. You don’t invest in film scripts or business plans. Think about this: a VC firm or a merchant bank sees many business plans in any given month. These ideas on paper are worth nothing. They are just words, and words come by pretty easily to most. Talk is cheap, as the saying goes. What makes these plans potentially worthwhile are the people behind them and the value they bring to the equation.

I remember back when Internet Solutions started off on its trajectory of exponential growth. The first customers that came on board were nervous. Many of them asked us tough questions, such as “You all look like a bunch of kids. How long are you going to be in business for?”

I know they never meant to insult us; they were just concerned, and rightfully so, that they would be investing their time with a bunch of green guys who may go out of business soon because those are the odds. In short, these customers were looking for peace of mind. They weren’t buying into technology; they were buying into people. They took it for granted that we knew what we were doing, but they wanted to know that we were going to be around to look after them long after they signed their contract.

Let’s get back to the film story now. When someone sends you a screenplay, there are a bunch of leading questions you should ask. What experience have you had making films? Do you have a distributor who is committed to releasing the film? What is the budget for the film? How do you intend to recoup your investor’s funds? Do you have any talent that have come on board the project, such as bankable actors? Have you done some market research? Will people be interested in the story you want to tell?

The list of questions goes on and on, and these are all pertinent business points. Yes, they don’t have much to do with the art of filmmaking, but if you are going to ask someone for money for your art, then you should consider the business imperatives that go hand in hand with your proposed venture.

In my experience over the past decade of investing in artists, I have really struggled to truly connect with most dreamers (except for a couple of people) on the fundamentals that underpin a film venture. But when you do get this balance and alignment right, magic happens. We saw this magic with Material, and it still exists at IS. And speaking of IT, in the past few months I have been very privileged to connect with a group of talented and driven programmers who are doing some very cool things in the online space. And I am making an investment here, not in an idea, but in people. I have hooked up with some good souls this year again. Thank God.

Einstein once said that genius is 1% inspiration and 99% perspiration. I have met so many of these “genius” artists and IT wizards over the years and they all go on about how brilliant their ideas are. I do like many of their ideas, but I would love them more if someone was prepared to suffer for their art. I have not found too many people willing to put their money where their mouth is when it comes to their great ideas. And I am not referring to risking everything you got; I am just hinting at someone stepping out of his or her comfort zone.

Einstein said another compelling thing about which I have been thinking a lot this past year: “Insanity is doing the same thing over and over and expecting a different result.”

If you are trying to make movies in SA then understand that the risks are sky-high. Have you ever tried digging for oil in the Karoo? You could go insane.

Luck certainly has not been on my side when it comes to my adventures in the local screen trade. Perhaps I have just been plain stupid. I read something online once where a guy had said, referring to a survey where successful entrepreneurs spoke about luck: “Everyone has luck, I just did something about it.” What I am trying to say is that trying to do something when the omens are telling you otherwise is just an uphill battle. Call it bad luck or call it just dumb. One thing is for sure, the next time I embark on one of these journeys I won’t do things the way I have done them before. And, most importantly, I will make sure that the place we go digging in does have some evidence of oil.

Yes, luck is something you need to recognise. I have been digging for a long time, and the more I practice the luckier I get. But, I still haven’t got it right yet and I am convinced, more and more, that I have been looking for oil in the wrong place.

What I am saying here is open to a lot of interpretation. Rest assured I am more positive than ever. I just needed some time and perspective to figure out where the oil is. My nose is itching again; I think I finally picked up the scent! Well, I hope I have!

But, this piece here today was not about where to look for oil, but rather about who to go digging with. Of course, the big question still remains. Are you convinced there is oil where you currently want to dig?