Ideas don’t move mountains, people move mountains. People make it happen.
I learnt in life that you would rather invest in a bad business with good people than in a good business with bad people. You can take the best business plans in the world, or the best software, and give it to a bunch of arrogant and lazy know-it-alls, and nothing will happen, or worse. But you can take an average plan, or even no plan at all, and put a bunch of enthusiastic, humble and hungry people together and magic will happen.
One of the biggest myths in business is that it takes a good idea to start a company. Most great ventures start off with no idea. They are labours of love with a strong sense of purpose. What they all have at their core is good people. This is what the fundamentals are all about. Good people and a lot of imagination. As Einstein once said “Imagination is more important than knowledge”.