A successful company continues to live its purpose by a set of values that are rock solid. These values make up the “how” part in the three questions. How defines the behaviour and attitude of a company’s people. There is no universal accepted set of correct core values. You discover “how” by looking within. You cannot fake values. You either have them or you don’t. Values are not open to change – they must stand the test of time.
A company typically will try to articulate about five things that it holds sacred. At Internet Solutions (IS), for example, we believe in professionalism, customer service, integrity, empowerment and fun as our core values. We strive always to be professional, both internally and externally. We endeavour to be customer focused, always acting with integrity. We attempt to empower our staff by listening and by sharing. And we try to work hard and play hard. And we always stand firm in our beliefs, never compromising what we represent, and never violating our integrity. We are very passionate about our company and what it stands for. Our intense belief in our value system and our purpose is what drives this passion.
Like many companies today, the organization I am describing here is largely a people business. It is about people sharing ideas with people, it is about people proposing solutions to people, and it is about people working together. It is about relationships. We practice professional behaviour at all times, both internally with staff, and externally with customers. And we always strive for win-win relationships.
I have learnt who works for whom in our organization. Whenever someone joins the company we have to work harder and listen more. I want all of the people who come on board to win. If they win, I win. It is that simple. And for them to win they need to be empowered. Their ideas need to be heard. And they need to make a difference. My job is to make sure that they can make a huge difference.