To tell a compelling tale, to write a story, to create a film, these are all amazing things to do. But there are no shortage of films in the world. Fantastic ones, yes, we need more of those, but in terms of the number of titles, there is not enough time to watch them all. We can’t listen to all the music the world has to offer or read all of the books that are out there. There sure is no shortage of product.
To the business people marketing and selling these titles they are just products. Some products may have been inspired labours of live, and perhaps some of them do huge numbers, but to the bean counters they are indeed just products.
When someone creates something it is special to them, and maybe to their loved ones, but to everyone else it is just another book on the shelf. This is the hard reality that artists often have to come to terms with – no one cares until it is a hit.
A young husband comes home one night, and his wife throws her arms around his neck: “Darling, I have great news: “I’m a month overdue. I think we’re going to have a baby! The doctor gave me a test today, but until we find out for sure, we can’t tell anybody.”
The next day, a guy from the electric company rings the door-bell, because the young couple hasn’t paid their last bill: “Are you Mrs. Smith? You’re a month overdue, you know!”
“How do YOU know?” stammers the young woman.
“Well, ma’am, it’s in our files!” says the man from the electric company.
“What are you saying? It’s in your files ???”
“Well, let me talk to my husband about this tonight.”
That night, she tells her husband about the visit, and he, mad as a bull, rushes to the electric company offices the first thing the next morning.
“What’s going on here? You have it on file that my wife is a month overdue? What business is that of yours?” the husband shouts.
“Just calm down,” says the clerk, “it’s nothing serious. All you have to do is pay us.”
“PAY you? And if I refuse?”
“Well, in that case, sir, we’d have no option but to cut yours off.”
“And what would my wife do then?” the husband asks.
“I don’t know. I guess she’d have to use a candle.”